How to get to BtB Exhibition
After getting off at the DDP bus stop, please head to DDP Market on B2.
※ Welcome kit items may be replaced with other products if out of stock.
- BtheB Beauty Exhibition Experience at DDP (Dongdaemun Desgin Plaza)
- Receive a special Welcome Travel Gift
- Enjoy interactive and personalized beauty experiences
- Try an AI-based precision skin/scalp diagnosis
- Discover global trend-based K-beauty items
A full-day beauty journey that captures how your skin lives, breathes, and changes from morning to night. B the B is a hands-on skincare discovery program that guides visitors through a personalized 6-step routine—from hydration and exfoliation to advanced care and evening recovery. Each zone offers interactive touchpoints, AI-powered diagnostics, and curated global brands designed to help users understand their unique skin and build a routine that truly fits their lifestyle.
How it works
- 1Reserve your ticket
Book your Glow up in Seoul package online, then exchange your reservation for a physical ticket at the Gwanghwamun ticket booth before boarding.
- 2Hop off at DDPGlow up in Seoul
Ride the Downtown Palace Namsan Course and get off at Dongdaemun Design Plaza (DDP) to visit B the B, a K-beauty experience space featuring beauty trends, AI-based skin, scalp, and personal color analysis, curated experience zones, and a special travel kit for package guests.
- 3Enjoy the experience
Join an optional guided Korean/English tour at 15:00 - or discover a variety of interactive beauty content and explore the exhibition at your own pace.
281 Eulji-ro, Jung-gu, Seoul - 4Continue your Seoul city tour
When you’re ready, hop back on the bus and continue the route through Seoul’s landmark destinations at your own pace. Please check the timetable before arriving at the bus stop.
A course that circulates through major tourist attractions in Seoul, such as N Seoul Tower, Myeong-dong, Namsangol Hanok Village, Changdeokgung Palace, Insa-dong, Blue House, and Gyeongbokgung Palace, and allows you to see the beautiful city of Seoul in harmony with the downtown, ancient palaces, and Namsan Mountain. You can get off at the desired stop and take the next bus after your tour.
View full courseKnow before you go
- The Gwanghwamun ticket booth is near the Gwanghwamun intersection, close to the Koreana Hotel (68-2 Taepyeongno 1-ga, Jung-gu, Seoul).
- It is about 100 m from Exit 6 of Gwanghwamun Station (Line 5), or a 300 m straight walk from Exit 3 of City Hall Station (Lines 1 and 2).
- Online booking is available until the day before your ride; on the day of travel you can buy a ticket at the Gwanghwamun ticket booth.
- If you booked online, just give your name to the booth staff — they will check your reservation and issue your boarding pass.
- Same-day online booking is not available.
Boarding information
- When boarding, simply show your boarding pass to the driver.
- Your boarding pass is valid for the whole day, so you can get on and off freely at any of the 15 stops.
- All seats are unreserved, first come first served. If no seats are left you will have to take the next vehicle, so we recommend arriving early.
- Buses run at approximately 25-minute intervals.
- Depending on reservations, traffic, and vehicle conditions, your tour may operate with an Open Top double-decker, Glass Top double-decker, or semi-open single-decker bus.
- Vehicle arrival times may be delayed due to protests, events, or traffic control.
Rules and regulations
- For the Downtown, Palaces & Namsan Course, the child fare applies from 48 months old up to age 18. Under 48 months rides free — one per accompanying adult — with no seat provided.
- Coffee, drinks, and food may not be brought on board.
- Standing is not permitted on the upper deck of the open-top double-decker.
- Pets are not permitted on board.
Seasonal tips
- Spring & Summer
- UV rays are strong, so it is recommended to prepare a hat, sunscreen, or sunglasses.
- Fall & Winter
- It can be quite cold, so it's good to prepare a hat, outerwear, blanket, or hand warmers.
